Welcome to gcdesign. We make original brands designed for commercial success, and help legacy brands continue to make a lasting impression.

Capabilities

Branding

Packaging Design

Custom Type

Signage & Wayfinding

Branding Implementation

Design for Print

Web Design

Shopify

UI & UX Design

SquareSpace

Wordpress

Design for Digital

  • We make original brands designed for commercial success, and help legacy brands continue to make a lasting impression.

    Whether you’re looking to develop a new brand or refresh an existing one - we can build unique brand systems and strong foundations that will support your business to reach its aspirations and goals.

  • With your new brand in place, we can work to support you in implementing it across your customer touch points. Whether that’s developing a website or online store, preparing signage and wayfinding for your workspace / vehicle, or developing creative for advertising. As well as all of the branded print & digital collateral you’re likely to need to help communicate with your customers.

  • We bring simple brochure websites to life that you can manage in the long-term. Built from scratch, our go-to platform Squarespace is perfect for startups that require a streamlined websites built to convey your business and its services. The backend performance is exceptional with built-in SEO controls, no ongoing maintenance or security hassles. The result is an fresh and engaging online home for your brand that won’t beak the bank.

  • We bring e-commerce websites to life that we can manage collaboratively. Built from custom themes, our go-to platform Shopify is perfect for businesses that require a streamlined e-commerce platform built to convert customers. The result is an engaging and functional online home for your e-commerce brand.

  • We bring larger and more complex websites to life that we can assist you in managing. Built from scratch, our go-to platform Wordpress is perfect for businesses that require a higher level of functionality and form from their website. The backend performance is exceptional and makes use of a library of plugins to help us develop a site that’s built for purpose. The result is a cohesive and fully functional online home for your brand.

The goal? To give you a collaborative, thoughtful, and enjoyable experience

When you work with gcdesign, you get agency-level quality, but with the refreshing flexibility, close collaboration, and independent thinking of a studio.

Small studio approach. Agency-level results.

Our process? We allow understanding to lead our creative solutions. We listen and learn about you, your audience, and your world. Those findings help align a clear vision and goal for your project. From the big idea, to initial creative concepts, and fine-tuning of last details, we’re here to help you stand-out and be remembered in the minds of your audience.

We design creative that reflects your story and resonates with your audience.

The Team

George Chalmers

Founder | Creative

When we say small studio we definitely mean it. gcdesign is the brainchild of me, George Chalmers, and at its heart is a single-man band. With backgrounds in brand design, web development and project management built up over the past decade between being an agency, contract, and freelance designer - I built gcdesign to bridge a gap between myself and clients so that I could work in partnership with them to help achieve their business aspirations and goals.

Based in my hometown of scenic Arrowtown, New Zealand working with clients from all over whilst overcoming the big things, like rural internet and distracting scenery. 

Creative Partners

Goldie Cafe

Wolf Coffee Roasters

D’or Hair

Haro

Dawn Park Residences

BeFound

New Zealand Gift Hampers

Emslie Architecture

Heald Construction

Thieves Tea

Liger Academy

Arrowtown Design

The Old Smithy

Vision Fabrication

Judge & Jury Farm Retreat

Project Dawn

Queenstown Lakes Midwifery

Robett

Chilly Willy’s Heating

RMA Financial

4C Architecture Studio

Havoc Coffee

Shotover Creative

Nurture & Co

Akitu Wine

Nord Arrow

Skylinks Golf Course

Hiab Crane Services

Treadmark NZ

SkyCity Queenstown

45 South

LF Electrical

Premier Stopping

Contrology Gymnasium

Walsh & Beck

Neat Social

OpenFender

Modern Mama Midwifery

Quality Home Services

Coxs’ Vineyard Gibbston

Arrowtown RSA

Your Saving Grace

Andrew Bell Celebrant

Project Nanny

Thinking about a project but not sure where to start? Or simply have an idea you’re ready to push ahead with? Together we can build a brand you’ll be proud of and your customers will love.