We had the pleasure of collaborating with studio director and teacher Marco Dingemans to evolve his existing pilates business and reframe it into ‘Contrology Gymnasium’ - Queenstown’s only dedicated pilates studio teaching the traditional pilates method. Built to offer bespoke private and semi-private pilates experiences to create better functioning bodies for their clients, assisting in back pain, weak cores and lack of flexibility.

Our task was to reimagine the existing business and build a modern and contemporary design style that would pave a fresh visual direction - encompassing future goals, ambitions and expansions of the growing studio. We were to set strong brand foundations and create an adaptive logo design that was built for purpose and could cohesively inhabit all of the businesses customer touch points, whether that be studio signage, digital platforms or print media.