2023

Havoc Coffee


Brand Identity

Logo Design

Type Design

Brand Assets

Packaging Design

Brand Design


We had the privilege of collaborating with Havoc Coffee on their rebranding journey as they underwent a change in ownership and brand direction. Our task, to refresh what was already a well established brand in the Whanganui region and reframe their existing look into a fully comprehensive brand that was confident, proud and communicated their core values.

Havoc Coffee was reimagined as ‘coffee for the conscious consumer’, with an emphasis on communicating what is a high quality brew that’s climate conscious and sustainable, from their messaging right down to the inks used in their packaging. Our branding scope covered everything from type and logo design, branded assets, customer touch points and packaging design - both for B2B and B2C sales.

The Result

Havoc’s new brand is bold and impactful - evolving what was originally a simple logo and building a strong brand foundation that sets the team up for commercial success through a cohesive and type heavy brand style with a high impact colour scheme - allowing the new operators to pave their own iteration of the Havoc brand with confidence.

Thinking about a project but not sure where to start? Or simply have an idea you’re ready to push ahead with? Together we can build a brand you’ll be proud of and your customers will love.