2023
Chilly Willy’s Heating
Brand Design
Brand Identity
Caricature Illustration
Logo Design
Type Design
Brand Assets
Introducing Chilly Willy’s Heating, your friendly and reliable heating installer based in scenic Queenstown - keeping you warm in the winter and cool in the summer. We collaborated with Will himself to turn what originally started out as simple weekend work on the side of his main job into a fully comprehensive brand and business - a brand with him at the forefront.
Our role involved crafting a fully customised and distinctive brand identity that would set him apart from the wash of local businesses in the construction sector. Most importantly, including an illustrated caricature design of Will as his own brand mascot - paired with both a well balanced set of brand fonts and monochromatic brand colours.
The Result
Chilly Willy’s brand is playful, professional and takes a personalised approach to what is commonly a serious and rigid industry full of geometric shapes and first and last names - truely setting Chilly Willy’s a part from the crowd and positioning himself as your trusted go to guy for all your heating needs. The brand itself is constructed with longevity and responsivity in mind, which results in a breadth of cohesive logo styles built for purpose no matter the customer touchpoint - from vehicle signage, print and digital media, Chilly Willy’s remains consistent and friendly.
